Published reports
BOS report on Swedes’ attitude towards and knowledge of the gambling industry
In November 2023, The Swedish Trade Association for Online Gambling (BOS) presented a report that showed the Swedes’ attitude towards and knowledge of the gaming industry in a number of key issues. In a survey, the Swedish people had to answer what they thought about, for example: Does gambling advertising increase or decrease? What percentage of the population suffers from gambling addiction? How much tax do gambling companies pay in Sweden? BOS commissioned the analysis and research company Novus to conduct the survey.
The report was presented at a seminar in November 2023
Read the report in English
Take part in the Swedish speaking seminar
BOS report on the proportion of regulated gambling in the Swedish licensing system
In June 2023, The Swedish Trade Association for Online Gambling (BOS) presents statistics for the proportion of regulated and unregulated gambling in Sweden, so-called channelization. BOS has had SKOP measure the channelization partly for all online gambling in Sweden, as well as individual product types, such as sports betting and online casinos.
The report was presented in June 2023
Read the report in its entirety here:
English version
Copenhagen Economics report on the Swedish Gambling Market Channelisation
The report is written by the independent consultancy firm Copenhagen Economics written on behalf of BOS. The report shows a general declining development on the competitive side of the gambling market (81-85 % channelization). Additionally, it reports very low channelization numbers for the gambling verticals sports betting (80-85 %) and online casino (72-78 %).
The report was presented in April 2020.
Read the full report here:
This analysis has been prepared by H2 Gambling Capital (H2) – the leading independent authority regarding market intelligence on the global gambling industry. It provides an objective assessment of the Sports Betting Restrictions proposed by the Swedish Gambling Authority. The analysis has been run at the request of Branschföreningen för Onlinespel (BOS). The report was presented in February 2020. Read the full report here:
Swedish gambling companies have grown rapidly over the last decade to an industry with 20 companies and just over 11 000 employees. But the ban on private gambling companies has forced them to move most of their operations abroad. In this report, DAMVAD Analytics calculate the economic cost of missed job opportunities in the online gambling industry to the Swedish economy in terms of production value and tax income.
The report was presented in July 2017.
Read the full report here:
English version
Swedish version
In this report, Henrik Jordahl, Associate Professor of economics and Program Director at the Institute of Industrial Economics, and David Sundén PhD, examine the Swedish online gambling industry’s economic importance for Sweden as well as its ability to operate in the country. The authors conclude that a future reregulation of the gambling market should take into account the industrial perspective and the gambling companies’ points of contact with other Swedish tech and Internet companies.
The report was presented in December 2016.
Read the full report here:
English version
Swedish version
It’s no simple task to regulate the Swedish gambling market so that the policy goals of strict control and large surpluses from the games are met. In this report, the economics consulting firm Copenhagen Economics examines how the tax rate influences what proportion of Swedes gamble online within the licencing system (so-called channeling) and its effects on government revenue. They conclude that the tax on online gambling rate should not be below 15 percent nor exceed 20 percent of the gambling companies’ revenue in Sweden. Within this interval, it’s possible to achieve both high channeling and high tax revenue.
The report was presented in October 2016.
Read the full report here:
English version
Swedish version
This report uses well-documented facts from research, government statistics, legislation and industry-wide agreements to highlight and address some of the most frequent allegations against foreign gambling companies used by the media and in political debates. The hope is that this can contribute to a more fact-based rather than myths-based future debate, not least on coming policy choices.
The report examines eight common beliefs: Online companies are unregulated and pay no taxes; Online gambling promotes laundering; Online gambling leads to more problem gambling; Online companies take no responsibility for their customers; Online companies are engaged in the most aggressive marketing; Online gambling is isolating and anti-social; It’s easier to be deceived by foreign companies; and live betting contributes to more match fixing.
The report was published in June 2014.
Read the full report here:
Swedish version
This study, authored by PriceWaterhouseCoopers, investigates the potential social and economic impact of re-regulating online gambling in Sweden. Specifically, it considers the relative merits of introducing different tax rates on gross gambling revenue (10%, 15% and 20%) when re-regulating the market.
The principal focus of the study is the impact of regulation and taxation on the proportion of the market that is accounted for by the industry. This ultimately determines the government’s ability to protect players and to effectively address problem gambling concerns. The study also provides an estimate of the total potential tax revenue under different re-regulation scenarios for online GGR.
The report was published in November 2012.
Read the full report here:
English version
This report compared the regulated online market in Sweden and the five founding members of BOS regarding responsible gambling measures from a customer perspective with the European Committee for Standardization’s (CEN) standard for responsible gambling (CEN Workshop Agreement on Responsible Remote Gambling Measures, CWA 16259).
The results show that the majority of the relevant CEN standard paragraphs (paragraphs 1 and 2, as included in this report) were essentially satisfied. This applies to both the BOS members and the companies licensed to operate in the Swedish market. No clear or general difference was found between the BOS members and companies in the regulated Swedish market.
The report was published in June 2013.
Read the full report here:
English version