We represent 21 gambling companies in the Swedish gambling industry
Our member companies operate in the gambling sector. All B2C members hold a gambling license issued by the Swedish Gambling Authority. BOS works for a sound gambling market in Sweden, where all gambling companies have equal rights and responsibilities.
Secretary General BOS
Secretary General for the Swedish Trade Association for Online Gambling. The Association represents 21 gambling companies that hold EU licences and target Swedish consumers.
I have devoted a large share of my professional life to work towards a gambling market with fair conditions for the individual consumer and for the industry as a whole. The introduction of gambling licenses in 2019 was an important milestone. The ambition now is to uphold the Swedish channelization, i.e. that Swedish gamblers choose licensed gambling companies. If Sweden only wanted, it could be world leading in uniting safe gambling with a flourishing industry that gives back to society.