Re-regulation
The re-regulation of the Swedish gambling market
Responsible gambling
We take responsibility for players
Our members
The Association’s members
We represent 22 gambling companies in the Swedish gambling industry
Our member companies operate in the gambling sector. All B2C members hold a gambling license issued by the Swedish Gambling Authority. BOS works for a sound gambling market in Sweden, where all gambling companies have equal rights and responsibilities.
Gustaf Hoffstedt
Secretary General BOS
Secretary General for the Swedish Trade Association for Online Gambling. The Association represents 22 gambling companies that hold EU licences and target Swedish consumers.
I have devoted a large share of my professional life to work towards a gambling market with fair conditions for the individual consumer and for the industry as a whole. The introduction of gambling licenses in 2019 was an important milestone.
The ambition now is to uphold the Swedish channelization, i.e. that Swedish gamblers choose licensed gambling companies. If Sweden only wanted, it could be world leading in uniting safe gambling with a flourishing industry that gives back to society.
Member companies
Board members
Founded
Press release: BOS rejects austerity measures for gambling advertising
The Swedish Trade Association for Online Gaming (BOS) today submits its opinion to the Ministry of Finance on its proposed austerity measures for gambling advertising. The Government proposes that gambling advertising should go from being regulated on the basis of a...
BOS requests that temporary gambling restrictions should be lifted
The Swedish Trade Association for Online Gambling (BOS) today requests in a letter to the government that the temporary restrictions for online casinos be lifted from 29 September, and not on 14 November as previously decided by the government. This is due to the fact...
Press release: BOS rejects the proposed tightening of gambling marketing
In a memo from 14 June, the Ministry of Finance has proposed that gambling marketing should no longer be characterized by "moderation" but "special moderation". The amendment is proposed to take effect on 1 July 2022. The Swedish Trade Association for Online Gambling...
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