Branschföreningen för Onlinespel (BOS) today presents a report from the independent consultancy firm Copenhagen Economics written on behalf of BOS. The report shows a general declining development on the competitive side of the gambling market (81-85 % channelisation). Additionally, it reports very low channelisation numbers for the gambling verticals sports betting (80-85 %) and online casino (72-78 %). 

The Governmental channelisation goal for a sustainable gambling regulation is 90 %.

The report shows is the first to show the channelisation for individual gambling verticals, like sports betting and online casino, in the Swedish market. Previous estimates have only captured the channelization for the competitive side of the gambling market in general. 

– There is no doubt that the licensing system is under heavy pressure when it comes to the gambling verticals sports betting and online casino. It is irresponsible to even consider further restrictions towards the locally licensed operators in those verticals, since we know that such restrictions push the punters away from the licensed market to the unregulated illegal market with its non-existent costumer protection, says Gustaf Hoffstedt.

– The future for the Swedish licensing system is now determined by the authorities and the Government’s ability to abstain from further restrictions towards locally licensed operators.

– First of all, Minister Ardalan Shekarabi must withdraw his proposed additional restrictions from last week towards licensed operators. Secondly the Gambling Market Inquiry headed by Anna-Lena Sörenson must abstain any suggestions on additional prohibitions regarding marketing for licensed operators. And thirdly the Swedish Gambling Authority must withdraw its suggested additional restrictions for sports betting towards licensed operators, like prohibitions on betting on friendly matches and lower divisions in football, says Gustaf Hoffstedt.

The report can be downloaded here: Final_en_BOS_28april