Re-regulation
Responsible gambling
Our members
We represent 22 gambling companies in the Swedish gambling industry
Our member companies operate in the gambling sector. All B2C members hold a gambling license issued by the Swedish Gambling Authority. BOS works for a sound gambling market in Sweden, where all gambling companies have equal rights and responsibilities.

Gustaf Hoffstedt
Secretary General BOS
Secretary General for the Swedish Trade Association for Online Gambling. The Association represents 22 gambling companies that hold EU licences and target Swedish consumers.I have devoted a large share of my professional life to work towards a gambling market with fair conditions for the individual consumer and for the industry as a whole. The introduction of gambling licenses in 2019 was an important milestone.
The ambition now is to uphold the Swedish channelization, i.e. that Swedish gamblers choose licensed gambling companies. If Sweden only wanted, it could be world leading in uniting safe gambling with a flourishing industry that gives back to society.
Member companies
Board members
Founded
Referral response: The Swedish Consumer Agency’s proposal for general advice on the marketing of games to consumers
The Swedish Trade Association for Online Gambling – BOS – welcomes the Swedish Consumer Agency's approach to clarify with the proposed general advice how the marketing regulations in Swedish law should be interpreted. As representatives of around twenty gambling...
New statistics: the proportion of regulated gambling in the Swedish licensing system at a critically low level
The Swedish Trade Association for Online Gambling (BOS) today presents statistics for the proportion of regulated and unregulated gambling in Sweden, so-called channelization. BOS has had SKOP ( https://skop.se ) measure the channelization partly for all online...
Press release: BOS welcomes possible prejudicial decision on penalty fees
The Supreme Administrative Court of Sweden last Tuesday made a remarkable statement linked to a decision on a penalty fee against the gambling operator Genesis Global Ltd. The Supreme Administrative Court states, similar to what BOS has claimed for a long time, that...