Welcome to BOS

The Swedish Trade Association for Online Gambling, or BOS (Branschföreningen för Onlinespel), represents more than 20 gambling companies and game developers that operate in Sweden. The members include companies that target gambling consumers (B2C – business to consumer) as well as developers who sell gambling products and product maintenance to the B2C members.

To sell gambling products to consumers requires a license in Sweden. All B2C members in BOS must hold a Swedish license.

BOS works for a sound and safe gambling market characterized by strong consumer protection where all gambling companies have equal rights and responsibilities.


The re-regulation of the Swedish gambling market

Responsible gambling

We take responsibility for players

Our members

The Association’s members

We represent 23 gambling companies in the Swedish gambling industry

Our member companies operate in the gambling sector. All B2C members hold a gambling license issued by the Swedish Gambling Authority. BOS works for a sound gambling market in Sweden, where all gambling companies have equal rights and responsibilities.

Gustaf Hoffstedt

Secretary General BOS

Secretary General for the Swedish Trade Association for Online Gambling. The Association represents 23 gambling companies that hold EU licences and target Swedish consumers.

I have devoted a large share of my professional life to work towards a gambling market with fair conditions for the individual consumer and for the industry as a whole. The introduction of gambling licenses in 2019 was an important milestone.

The ambition now is to uphold the Swedish channelization, i.e. that Swedish gamblers choose licensed gambling companies. If Sweden only wanted, it could be world leading in uniting safe gambling with a flourishing industry that gives back to society.

Member companies

Board members


BOS comment new governmental gambling measures

Minister Ardalan Shekarabi today presented adjustments to the Government’s previous initiative on gambling related measures connected to the corona-19 crisis.  The new suggestion from the Government is to exclude horse betting and sports betting  from the previously...

BOS referral reply to the Swedish Gambling Authority

Reply to committee report 18Li12693, adjusted proposals to regulations and general advice about limitations and prohibitions against certain betting to counteract manipulation of results (for instance match-fixing) within sports as well as reporting of suspected...

Contact BOS

General inquiries

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